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How to kill a brand

IndiaBulls properties recently took over Ashok Piramal’s share in the Pyramid retail. And then they go ahead and rename Pyramid Mega-store as IndiaBulls Megastore. Well…

If you translate that to Hindi it comes to "Bharat Bail Bazaar" 😮 Now that’s what I call killing a brand…

Author Hemant SathePosted on February 14, 2008Categories UncategorizedTags Branding, Humor, India, Retail

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