पुणेरी पंडित

Puneri Wisdom Digitized and Networked

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Entries Tagged as 'Branding'

How to kill a brand

February 14th, 2008 · No Comments · Uncategorized

IndiaBulls properties recently took over Ashok Piramal’s share in the Pyramid retail. And then they go ahead and rename Pyramid Mega-store as IndiaBulls Megastore. Well… If you translate that to Hindi it comes to "Bharat Bail Bazaar" Now that’s what I call killing a brand…

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