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Entries Tagged as 'Retail'

How to kill a brand

February 14th, 2008 · No Comments · Uncategorized

IndiaBulls properties recently took over Ashok Piramal’s share in the Pyramid retail. And then they go ahead and rename Pyramid Mega-store as IndiaBulls Megastore. Well… If you translate that to Hindi it comes to "Bharat Bail Bazaar" Now that’s what I call killing a brand…

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Is Multi-level marketing relevant in today’s retail boom?

July 18th, 2007 · No Comments · Uncategorized

Just a few days back I met my friend who manufactures variety of flour. Starting from wheat, rice to dry fruits like cashews, pistachios to an odd order to grid coconut shells. He almost grinds any organic food. Today he is supplying packaged and branded flour to almost 600+ shops in Pune. Recently he has [...]

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